Using communication agencies is one of the most cost-effective ways of marketing your new business. It can be incredibly valuable when you are working with a limited budget to publicize and advertise your products or services. It is often less expensive than traditional advertising. Public Relations marketing has numerous benefits for new businesses. Implementing a PR plan enables you to establish your brand identity in a practical, cost-efficient manner, and helps you market your business in several important ways:
Raises Awareness
PR marketing makes people become aware that you exist. When marketing your new business, a consistent public relations program is essential in building general awareness of your product, service or brand. A PR strategy also supplements any direct marketing and advertising efforts and helps increase your website’s ranking on Google so people can easily find your business.
Draws in New Customers
Another way that Public Relations Firm helps in marketing your new business is when you want to attract new customers into your business. When your products or services receive press coverage, your brand gains credibility among customers. A positive news story about your business will influence customers to choose your brand’s product or service over competitors that get no media exposure at all.
Enhancing Expert Positioning
Public Relations agencies often help small businesses to further their expert positioning by brainstorming topics for expert articles that can be placed in trade and mainstream media for public consumption. These articles are a great opportunity for small businesses to help consumers move beyond simply recognizing the company’s name and begin to develop an understanding of what the company does in general. By demonstrating a solid understanding of prospective clients’ business needs and showcasing excellent leadership, a small business can leverage public relations to help cultivate leads.
Improving the Company Website
The beauty of an ongoing public relations program is that there is always a new content available with which to update the company’s website with. If you recently had an expert article published in a trade publication then be sure to post the article to your online newsroom. If you spoke at an industry tradeshow then share top takeaways from your presentation on the company’s blog and consider sharing the presentation on your website too or through a tool such as SlideShare.
Google looks favorably upon websites that are consistently updated with authentic, relevant, and high-quality content. A public relations firm provides small businesses with a wealth of ready-to-use content that falls within these parameters. Further, an up-to-date and comprehensive website shows web-surfing prospective clients that the company is engaged, active, and ready to meet new and existing clients’ needs which will get you, new customers.