With the pace at which the businesses are moving forward and organizations investing more and more in the internet marketing field, having a responsive website forms utter necessary. Did you know that Google too recommends responsive websites?
A responsive website concept is not at all hard to understand. It is basically the website design in which the website UI adapts to all screen sizes. Nowadays people search for information on their smartphones, tablets, laptops. A responsive website adjusts itself with any screen size and loads faster, unlike the non -responsive ones which takes hell lot of time to open and the users get frustrated, thereby jumping on to any other website. As various studies and marketing surveys have shown that the mobile internet usage has increased, hence it is necessary to ensure that your website is well optimized for mobile viewing to have a positive SEO result.
Why is a responsive web design necessary?
Well, responsive design is not only necessary for the website UI to fit any screen size, but at the same time it is a great option for an enhanced SEO quotient. Here are the benefits that you can reap by incorporating a responsive website into your business.
- Better ROI
- Enhanced SEO
- Increased traffic
- Better view
- Faster loading of the web pages
- Boost search engine indexing/crawling
Did you know that responsive web design= Best SEO
Not only is a responsive website user friendly, Google too recommends priority for a responsive site. Recently, Google shared the information that mobile responsive sites will have better search engine rankings as compared to the non responsive ones. With this update of Google, it is necessary that you switch your SEO marketing strategy to something more responsive. This will help the search engines to have a CSS media query for all the devices that attempts to reach your website, by using one HTML platform.
Responsive website means more social engagement
Well, this is a true fact that responsive websites incorporate more social engagement. The website responsiveness is used as a search engine metric by the search engines to determine the social engagement of the visitor/user. But,using a number of variants for your business website can hinder your brand image. It will become less fascinating to your online visitors and make it difficult for the Google search engine to rank it for the index list. Thus, it will end up being marked as a black hat SEO strategy.
Hold the enthusiasm of your online visitors
A website design upgrade can hold the enthusiasm and patience of your online visitors and clients and they are sure to convert more. Fast loading will ensure that they delve more into your website and may even convert into potential clients.Unresponsive website can make the visitors frustrated and kill their interest in your digital marketing campaigns.
Hire the experts!
Online reputation management is the key to a successful online campaign. For upgrading your website to a responsive one and having better results in your SEO ranking, you need to hire the marketing experts. What are you waiting for? Make your website unique and responsive!