Competition in real estate marketing is growing and since it is becoming so popular, real estate marketers have become more adoptive towards innovative and better ways to showcase their properties. Home Valuation Postcards have gained great popularity among realtors, because it gives immediate results and provides lots of leads.
Home Valuation postcards have increased property sales. Many buyers have mentioned that the postcards can be a simple way to grab their attention and usually allows them to take a second look when the time is convenient for them. This method is basic but highly appreciated and effective. For real estate agents, postcard marketing has worked wonders. Designing home valuation postcards demands consistency and uplifts the revenue for the new and tenured real estate career.
Knowing that the Home Valuation Postcards can be efficient, the next step is to know your target audience and be consistent with sending out mailers. If you are working with first-time buyers, it is best to pick up listings in luxury home communities.
Seek listings in neighborhoods that will move the most business. Hunt for areas that have not been invaded for a long time and have a large population. Areas like condo communities that already have realtors that are established should be avoided. Home valuation postcard marketing can be effective if you choose to become the dominant real estate agent in a single area, because this allows your name to be known around the community and future clients to know who you are before they work with you.
Next comes the question as to how many home valuation postcards are required and how often these should be posted? It all depends on how big your targeting market is. As stated by experts, “Frequency is much more significant than the reach.”
Once the target group is decided, it is vital to see how home valuation postcard marketing should be designed with respect to the content. The most effective way is to showcase a property that was listed and sold and right next to that one show another property that recently went under a sale contract. There are two important ways to contact residents in an area. These are as follows:
- If you are new to an area carry introductory content about your USPs
- Next be consistent with follow-ups via newsletters and quarterly reports. Always keep in mind that if something adds value to an area it should be mentioned and marketed by you to get people interested.
Where to Get a Mailing List to Execute Home Valuation Postcard Campaigns?
Map the target area online and narrow it down demographically. Use the household income or age to take an exact value of how much the mailing will cost.