Social media is one of the most popular tools used to gain exposure for anything, including up and coming events. Whether you are hosting an event physically or online, the exposure gained through social media has a potential to make it or break it. This article will show you how to use social media as a powerful marketing tool to market your event.
-
Create a Facebook event page.
Everybody uses Facebook nowadays, not just to communicate with peers but for a multitude of other reasons. Your target market is easily reachable through this social media application.
After creating an event, promote it through your business’ page. Let your peers share the event notification. Reaching your target audience and letting them know about your event is just a few clicks away.
-
Use a unified hashtag.
Yes, I’m talking about an effective and unified hashtag for all your social media channels. This may seem like an obvious thing when using social media to market your event, but this simple step will surprise you in many ways.
For one, with just a witty or well thought out hashtag, your event will go from unknown to trending. Make sure to include the hashtag in all promotional materials, social media posts, and correspondents related to your event.
Using a hashtag specific for your event will also make it easy for people to find everything that is shared for the event. Likewise, you can look at what other people are saying about your event.
-
Create a video from the highlights of previous events.
The energy and excitement from previous events may be hard to convey when using pictures and printed ads. Creating a highlight reel of previous events will create engagement opportunities not just from previous attendees but also with their network.
When you create a video, make sure that you bear in mind your target audience. Make your highlight reel a combination of catchy audio and great visuals.
Is livestreaming worth it?
The answer is a big YES! Almost all social media users access their accounts through smartphones. This is a wonderful opportunity to reach more people through livestreams. People on the go or people surfing the web in hopes of finding entertainment will surely tune in.
One of the most under-explored or underrated areas of marketing online is livestreaming. Just a few years ago, brands spent millions of dollars on billboards, commercials, and other advertising methods to reach their target market. Today, digital marketing has become the go-to method for most brands because it is convenient and cost-effective.
Next time that you are mounting an event and you wish to reach more people through social media, don’t forget livestreaming, and the three effective ways to using social media to market your event.
Written by bleu events, one of the top event planners Columbia, MO has to offer.