Surprisingly, content marketing has been around since 1732 when Benjamin Franklin published his “Poor Richard’s Almanak” to promote his printing business. 285 years is a long time and this surely proves that content marketing is here to stay. Companies around the world spend thirty-nine percent of their marketing budget on Content. Approximately, there are up to twenty-seven million pieces of content produced per day. This is a huge number.
The number surely proves that content is King! The main strategy of being successful lies in the production of relevant and consistent content for the target audience. Businesses around the world benefit from content marketing in many ways. This article covers the top five of the advantages it provides at different levels.
Nowadays, people have developed a more personal connection with their devices which means that the internet can be leveraged to reach potential customers for all business services. When a quality and relevant content is published on social sites, a brand tends to heighten its brand visibility to its consumers and hopefully, new ones.
Building Audience Relationships
Content marketing services helps companies build loyalty and trust relationships with its target audience. When a user comes across a relevant content of his needs, he tends to develop a relationship with the brand or service provider especially when the content has been personalized to his or her taste at the right time.
Companies have a great opportunity to leverage which is, content! Content marketing gives a company the opportunity to position itself as an expert in its industry. This can be achieved through publishing from an expert perspective and the consumers will digest it in.
Growing Web Traffic
The amount of data sent and received by visitors on a website amounts the traffic. In logical reasoning, more visitors means higher web traffic. Moreover, higher traffic highly increases the chances of turning visitors into potential consumers of the services.
Thought Leadership Establishment
Different people have a different approach to solving problems so do different companies. A particular approach might not be in favor of a particular business. Some loss in resources might follow depending on the problem. Content marketing services can assist in establishing a thought leadership. This means that a company can integrate a different thinking approach to solving a business problem which poses no threat to the business. Rather, growth!
The popular saying goes as thus; “Content is King.” Well, from the way the trend is moving so far. It is true! Content serves a very important purpose is marketing. There are many other benefits of content marketing, especially when utilized through services providers.