Online reputation management is the process whereby one initiates the method for controlling what shows up online, especially when someone checks you up online. There are various forms you can identify and launch clean up to any damaging content about you online, for instance getting negative google results, risky social media posts, and images. In other words, brand reputation management helps you promote positive content that boosts your ranking and ego online. There factors to be considered when initiating a brand reputation management to suit your audience and boost your business reputation online.
Therefore, With These 7 Online Brand Reputation Commandments, You Can Monitor And Respond Appropriately To Enhance Your Brand Reputation Online.
- Be Well Respected Online
Corresponding to several business professionals, trust is a consuming asset and very hard to achieve especially in today’s indecisive decision many customers face before purchasing any product. Therefore building an avenue where people respect you and your work is far better than any other brand reputation management online.
- Be Radically Transparent
Sometimes is better you engage your audience or suppliers to improve on their standard of service towards your company in other to meet up your customer’s requests and satisfaction.
- Monitor What They Are Saying About You
Always have a critical assessment to comments and remarks your customers are leaving as a review for you to improve. Apart from the above reason mentioned, monitor your online reputation, take note of comments from social media as most consumers relate and ask questions on social media platform especially on facebook and twitter in other to evaluate the products before buying.
- React Promptly And Politely
In a situation where a customer complains via facebook or twitter handle, you should be able to respond as prompt and in simple tone such as ” we are aware of the issue. We are working on it and will respond to you immediately”. A response like this is better than a late reply with full information.
- Address Criticism
Sometimes it’s called a holy competition when you are able to address criticism directly about your product with structural defense and appropriate choice of words, that wouldn’t undeviatingly cause a stir or direct insult to whoever has enunciated a negative remark concerning your product or organisation, buy choosing the right words will unavoidably send a message to the critics as well.
- Treat Your Google Page With High Priority
As the word implies, first impressions matters, just as many people judge a book by its cover page so, therefore, treat your Google page as your business card as what matters is the first information in it that instantly describe your brand reputation.
- Understand Your Distractors
Occasionally see your distractors comment or negative remarks as an opportunity to improve and learn more about your audience. Many times, negative comments push you to an edge to re-evaluate your brand reputation by conceding areas your critics have an edge over you and what customers feel about your products.
However, it appropriate to engage healthy remarks on all criticism in other not to open a free for all floor with your customers reacting to all your response as this can greatly affect your brand online reputation.