Cold Calling For Crowdfunding Donations
Online crowdfunding India is a fairly recent thing. But crowdfunding drives online have their well-established history. For example, there are a thousand and one ways to connect with people on social media. This involves posting about your campaign on Facebook and Twitter and writing about it to various people. This also includes sending a huge number of mails. Crowdfunding campaigns need to be worked on from before. However, some times the time-tested processes used in offline crowdfunding can be used too.
Cold calling is one such process. It is an aggressive market strategy. It is a strategy used in offline crowdfunding. Apart from talking to people straight up, cold calling can be used to connect with a lot of people. This involves calling up people and telling them about your project and asking them to contribute to it. These calls may or may not be to people you know. Therefore you need to handle them carefully.
You need to be different from any other telecaller if you want to do some good in crowdfunding India. You need to get your listener’s attention. Instead of saying that you are such and such from ABC company, tell them your name and ask them if they care for a particular cause. If they say they do, explain your project briefly to them. Do not ask for money immediately. Instead guide them to a website where they can pay up. Give them the name and contact of your crowdfunding platform now. After a couple of days, call them again. Tell them that a large amount is needed for the particular cause but the person on the other side of the phone can contribute a small amount. Ask them to go to the website again. This might work better if the person you are calling has seen you at least. This also helps if you have done your pre-launch work and made a buzz about your campaign.
In order to practice cold calling for efficiently for crowdfunding India, remember to separate your cold calling list into two. One will have the names of all your contacts. These are people you can call and tell about your project. Now, some of these will not show interest. However, the ones who do need to be kept on another list. These are the people you are going to call back with even more information. Part of making cold calling successful is to know your contributor.
Crowdfunding platforms come in handy in projects here as they give you a credibility which your own social media account would not give you. Although most crowdfunding traffic in India is of medical crowdfunding and NGO crowdfunding, maybe, with individual projects you might have to use such strategies. This knowledge will come in handy then.